Category Archives: Podcast Advertising

Why Podcast Advertising Works For Direct Response Marketers

Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers… Read More