For any marketing company that uses Print Media as a core customer acquisition channel, the attached ranking should not be a surprise. Print Media continues to rank at the top of all media in regard to consumer engagement that delivers the most sustainable message. Print Media also remains unique in 2017 for a bigger reason:…
As we enter our 20th year in 2017, we’d like to salute our friends and clients with the most heartfelt wishes for a successful year: 1: May 2017 bring our clients all the new customers they need to call the year a raving success. 2: May we help our clients develop new advertising channels…
There was a time not long ago, when free shipping with your mail order offer was considered a unique perk. Nowadays a Direct Marketer can’t afford not to send out an offer that doesn’t include free shipping. It’s definitely become the game changer that can decide the success or failure of an advertising campaign. Living…
In today’s new media landscape and challenging economic times, companies are undoubtedly feeling pressure to justify how their media budget is allocated. With marketing budgets shrinking and new media platforms emerging every day, the decision to continue to invest in traditional media such as print is being challenged to prove its value and impact on…