Author Archives: White Star Media Inc

Why Podcast Advertising Works For Direct Response Marketers

Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers… Read More

5 Good Reasons Why Print Media Remains Essential for Consumer Marketers

Print Media continues to be such a highly-profitable asset for customer acquisition marketers. Integrating Print with Digital and Social Media is a winning strategy. Let White Star Media show you how our ROI-based clients use this cross-channel strategy to great success. 1: It’s proven that cross channel marketing delivers the highest impact for ROI marketers… Read More

The Power of Print Media

For any marketing company that uses Print Media as a core customer acquisition channel, the attached ranking should not be a surprise. Print Media continues to rank at the top of all media in regard to consumer engagement that delivers the most sustainable message. Print Media also remains unique in 2017 for a bigger reason:… Read More