What I Learned From Lester Wunderman
I was thrown into a time machine upon hearing about the recent passing of Direct Marketing…
Jim founded White Star Media in 1998 and has been President-CEO since then. He’s spent over 30 years in Marketing, Media & Sales working exclusively with companies that use ROI based marketing platforms. He’s worked with several top direct marketing companies and is an expert in Print & Alternative Media. His experience crosses all print and digital channels. When he's not working or writing he can be found running, biking, eating NYC Pizza and Bagels, or traveling - though all that the same time usually.
The Art of Positive Thinking in Pay for Performance Advertising
There are more than a few key ingredients to managing a successful ROI based advertising campaign. But, there’s only one way to make sure you will be successful in the long haul: stay positive and within yourself no matter how rocky things get on the ride to the finish line. Here are a few lessons…
Opening Day & Spring Ad Planning
Baseball season comes alive again this week and today is Opening Day at Yankee Stadium, one of my favorite places in the world. I always go to Opening Day not only as a celebration to renew my deepest childhood passion, but to remind myself that springtime is a short window that needs our complete and…
5 Keys to a Successful Customer Acquisition Media Campaign
30 Years in any profession doesn’t guarantee that you’re an expert. But it sure does allow plenty of time to make enough mistakes to recognize what works and what doesn’t for developing a new advertising project or campaign. I’ve been so lucky to have a job in ROI-New Customer Acquisition Marketing that allows the performance…