Jim founded White Star Media in 1998 and has been President-CEO since then. He’s spent over 30 years in Marketing, Media & Sales working exclusively with companies that use ROI based marketing platforms. He’s worked with several top direct marketing companies and is an expert in Print & Alternative Media. His experience crosses all print and digital channels. When he's not working or writing he can be found running, biking, eating NYC Pizza and Bagels, or traveling - though all that the same time usually.