Category Archives: Advertising

Why Podcast Advertising Works For Direct Response Marketers

Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers… Read More

Rampant Digital Ad Blocking Explains Poor Sales Conversions

ROI Based Marketers Please Take Note: The rampant ad blocking currently used in all forms of digital advertising (especially mobile), is a key reason why sales conversions are so much lower compared with traditional forms of media like Print & TV. Consider the wave of digital ad blocking software that’s being aggressively marketed to consumers,… Read More