Author Archives: Jim Smyth

What I Learned From Lester Wunderman

I was thrown into a time machine upon hearing about the recent passing of Direct Marketing legend, Lester Wunderman, whose ad agency I worked for while launching my own adventure into this crazy business. When I first walked off the subway from the Bronx, and into the Madison Avenue shop of of Wunderman, Ricotta & Kline, I had no idea how… Read More

Opening Day & Spring Ad Planning

Baseball season comes alive again this week and today is Opening Day at Yankee Stadium, one of my favorite places in the world.  I always go to Opening Day not only as a celebration to renew my deepest childhood passion, but to remind myself that springtime is a short window that needs our complete and… Read More