One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list. To most of my…
There was a time not long ago, when free shipping with your mail order offer was considered a unique perk. Nowadays a Direct Marketer can’t afford not to send out an offer that doesn’t include free shipping. It’s definitely become the game changer that can decide the success or failure of an advertising campaign. Living…
Happy St. Patrick’s Day to all our friends and clients who recognize that everyone is Irish on St. Patrick’s Day. Here’s our recommendations for how and where to enjoy the best of the best on St. Patrick’s Day in New York City (in no particular order): #1: The Finest Guinness Draft in NYC may…
Each and every business aims to increase marketing efficacy. In the New York a lot of business entrepreneurs are looking for a marketing agency that has a right approach wherein the appropriate set of audience is targeted, fixated to key benefits based on their opinion and choices, and the message is delivered at a specific…