We have a significant competitive advantage in the print & magazine buying marketplace. WSM has access to over 200 consumer magazine titles and our team provides the widest choice of test media for optimization and scale.
Our Smyth Media Group (www.smythmedia.com) parent company provides an exclusivity to many other magazines our competitors must buy directly through White Star. This key advantage provides the source of great buying and servicing for your business.
Marketing directors, competitive ad agencies and media brokers often channel through our magazine buying team to benefit from all our resources.