Turning the Page on Magazines
Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come…
Using Print Marketing to Boost Ecommerce Results
Do you run a business that relies heavily on ecommerce? If so, you might not think you have to spend much time or money on print ad campaigns. After all, if the majority of your business is going to be conducted online anyway, why go through the hassle of developing a print campaign and distributing…
5 Good Reasons Why Print Media Remains Essential for Consumer Marketers
Print Media continues to be such a highly-profitable asset for customer acquisition marketers. Integrating Print with Digital and Social Media is a winning strategy. Let White Star Media show you how our ROI-based clients use this cross-channel strategy to great success. 1: It’s proven that cross channel marketing delivers the highest impact for ROI marketers…
Why Print Has Better Sales Conversions Than Digital
One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list. To most of my…