The Power of Print Media

For any marketing company that uses Print Media as a core customer acquisition channel, the attached ranking should not be a surprise. Print Media continues to rank at the top of all media in regard to consumer engagement that delivers the most sustainable message. Print Media also remains unique in 2017 for a bigger reason:… Read More

Rampant Digital Ad Blocking Explains Poor Sales Conversions

ROI Based Marketers Please Take Note: The rampant ad blocking currently used in all forms of digital advertising (especially mobile), is a key reason why sales conversions are so much lower compared with traditional forms of media like Print & TV. Consider the wave of digital ad blocking software that’s being aggressively marketed to consumers,… Read More