What I Learned From Lester Wunderman

I was thrown into a time machine upon hearing about the recent passing of Direct Marketing legend, Lester Wunderman, whose ad agency I worked for while launching my own adventure into this crazy business. When I first walked off the subway from the Bronx, and into the Madison Avenue shop of of Wunderman, Ricotta & Kline, I had no idea how… Read More

5 Good Reasons Why Print Media Remains Essential for Consumer Marketers

Print Media continues to be such a highly-profitable asset for customer acquisition marketers. Integrating Print with Digital and Social Media is a winning strategy. Let White Star Media show you how our ROI-based clients use this cross-channel strategy to great success. 1: It’s proven that cross channel marketing delivers the highest impact for ROI marketers… Read More