Rampant Digital Ad Blocking Explains Poor Sales Conversions

ROI Based Marketers Please Take Note: The rampant ad blocking currently used in all forms of digital advertising (especially mobile), is a key reason why sales conversions are so much lower compared with traditional forms of media like Print & TV. Consider the wave of digital ad blocking software that’s being aggressively marketed to consumers,… Read More

Why Print Has Better Sales Conversions Than Digital

One of the first things I do when meeting a new direct to consumer marketer and potential client, is ask them to rank all their advertising media channels in order of performance, on an ROI basis. They will most certainly always include print media close to the top of that list.  To most of my… Read More