Why Podcast Advertising Works For Direct Response Marketers

Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers… Read More

What I Learned From Lester Wunderman

I was thrown into a time machine upon hearing about the recent passing of Direct Marketing legend, Lester Wunderman, whose ad agency I worked for while launching my own adventure into this crazy business. When I first walked off the subway from the Bronx, and into the Madison Avenue shop of of Wunderman, Ricotta & Kline, I had no idea how… Read More